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	<title>Various thoughts about UX &#187; zune</title>
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	<description>from a frenchy in London</description>
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		<title>Zune HD, or what&#8217;s makes a UI great (or not)</title>
		<link>http://www.alphabux.net/2009/09/zune-hd-or-whats-makes-a-ui-great-or-not/</link>
		<comments>http://www.alphabux.net/2009/09/zune-hd-or-whats-makes-a-ui-great-or-not/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 10:35:44 +0000</pubDate>
		<dc:creator>Fabien</dc:creator>
				<category><![CDATA[ui]]></category>
		<category><![CDATA[zune]]></category>

		<guid isPermaLink="false">http://www.alphabux.net/?p=71</guid>
		<description><![CDATA[The new Zune HD is out (still US only), and the reviews are out. Zune are an interesting breed. The first one was just fugly (remember brown as *#&#38;* and lime green?). The second one looked better, and I have to say I quite like the hardware design of the Zune HD. FINALLY some device [...]]]></description>
			<content:encoded><![CDATA[<p>The new Zune HD is out (still US only), and the reviews are out.</p>
<p>Zune are an interesting breed. The first one was just fugly (remember brown as *#&amp;* and lime green?). The second one looked better, and I have to say I quite like the hardware design of the Zune HD. FINALLY some device with its own design personality, not another iPhone cheap look alike.</p>
<p>Reading the review, and watching the videos of the UI, it seems Microsoft&#8217;s team produced a beautiful UI, full of eye candy and animation. However, it presents a really glaring flaw.</p>
<p><span id="more-71"></span><br />
the Zune HD new UI offers a nice way to quickly access favourites (or &#8220;picks&#8221;) or recently added media, straight from the start menu. iPod users traditionally need to have manually put their own smart playlists, and then dig down into music &gt; playlist &gt; to find them. This is definitely a good idea that Apple would be wise to take inspiration from.</p>
<p>Now let&#8217;s focus on the screen that will be displayed the most on a portable music player: the &#8220;now playing&#8221; screen. Here is photo, sorry I couldn&#8217;t find a better screenshot.</p>
<p>Take a good look at it. I&#8217;ll wait.</p>
<div id="attachment_75" class="wp-caption alignnone" style="width: 510px"><a href="http://www.pcmag.com/slideshow_viewer/0,1205,l%253D243088%2526a%253D243089%2526po%253D10,00.asp?p=y" onclick="pageTracker._trackPageview('/outgoing/www.pcmag.com/slideshow_viewer/0_1205_l_253D243088_2526a_253D243089_2526po_253D10_00.asp?p=y&amp;referer=');"><img class="size-full wp-image-75 " title="ZuneHD now playing screen" src="http://www.alphabux.net/wp-content/uploads/2009/09/zuneHDnowplaying.jpg" alt="ZuneHD now playing screen" width="500" height="333" /></a><p class="wp-caption-text">Image &quot;courtesy&quot; of PCmag</p></div>
<p>It doesn&#8217;t look bad at first glance. I won&#8217;t go into details and esthetics, probably largely a matter of personal taste, but there is a glaring omission on this screen.</p>
<p>Let&#8217;s see what the same screen looks like on an iPhone.<br />
<div id="attachment_73" class="wp-caption alignleft" style="width: 330px"><a href="http://www.alphabux.net/wp-content/uploads/2009/09/IMG_0432.PNG"><img class="size-medium wp-image-73" title="iPhone's now playing screen" src="http://www.alphabux.net/wp-content/uploads/2009/09/IMG_0432.PNG" alt="iPhone's now playing screen" width="320" height="480" /></a><p class="wp-caption-text">Oh, and BTW, Muse&#39;s new album rocks!</p></div></p>
<p>Do you see what the Zune UI is missing?</p>
<p><strong>It does not have any controls! No way to directly play/pause, adjust volume or change track!</strong><br />
The one and only way to do that is to press a hardware button to open a new screen / menu with those features.</p>
<p><strong>Such simple, obvious, and very frequent actions are hidden away!</strong></p>
<p>When I read about this (<a href="http://arstechnica.com/gadgets/news/2009/09/zune-hd-review.ars" target="_blank" onclick="pageTracker._trackPageview('/outgoing/arstechnica.com/gadgets/news/2009/09/zune-hd-review.ars?referer=');">on Ars</a>), I just couldn&#8217;t believe it. I do not think it takes extensive user research to find out that controlling what&#8217;s playing it a frequent user need, yet Microsoft &#8216;s Zune UI team did not realize this.</p>
<p>Well, as far as I&#8217;m concerned, I would give up all the nice animations and background pictures for direct access to those elementary controls.</p>
<p>So the lesson of the day: <strong>all graphic work is pointless if you can&#8217;t figure out what the user needs to do, and prioritize access to those features accordingly.</strong></p>
<p>By comparison, newer iPhone/iPod allow you to use all those control without even taking the device out of you pocket, thanks to their very handy and light remote built-in on their earphones.</p>
<p>On a side note, while Zune quality keeps improving, it still seems they are competing with last year&#8217;s iPods. An iPod touch is now much more than a portable media player, thanks to its App Store and the 60k + applications it offers. On the Zune, there are now plans for third party apps, and the few ones Microsoft themselves will offer will be ad-suported. Yes, first party apps with ads, this might be a first.</p>
<p>More than apps, devices keep pilling features, in a very tangible show of the much heralded &#8220;convergence&#8221;. Even the tiny iPod Nano record video now!<br />
It seems clear to me than single purpose devices are a dead end. I can&#8217;t wait to see what the much rumored Apple tablet will look like, but you can be sure it will do more than just a web/eReader.</p>
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